I create brand identities that balance creativity with strategy from full brand worlds to simple refreshes. Each project is guided by research and a thoughtful design process to ensure the end result feels distinctive, authentic, and aligned with its audience. This approach has delivered impactful results, helping brands build instant recognition, connect with their customers, and stand out in competitive markets.

I design packaging that combines creativity with commercial impact from early concepts through to print-ready artwork. My expertise spans story-telling design, custom patterns, and 3D rendering, with products that have reached shelves and online retailers such as Ulta Beauty, Boots,Superdrug, PLT and ASOS.

Creative direction has been a core part of my experience, spanning marketing, product, and brand. I’ve led the direction of campaigns and seasonal launches, shaping imagery from concept through to execution and bringing it to life across all brand channels.

My experience in digital design spans web, paid ads, email, and social content. I’ve delivered cohesive visuals for major launches and peak moments like Black Friday and Christmas, helping brands stay consistent and build a recognisable identity that connects with their audience.

I bring brands to life through print, displays, fixtures, PR kits, and event collateral. From concept to rollout, I design experiences that translate identity into physical form with precision and impact. My work spans retail environments, brand activations, and printed materials, ensuring every touchpoint is cohesive, engaging, and commercially effective.